Welcome to the My Favorite Shoe Store website, operated by AmeriMark Direct LLC ("MFSS," "we," or "our") and located at www.myfavoriteshoestore.com (the "Site").
Collection of Information
We only collect personal information that is relevant to the purpose of the Site. This information allows us to provide you with a customized and efficient experience. We receive and store any information you submit to us through our Site or provide to us in any other way. You can choose not to provide us with certain information (as addressed below), but then you may not be able to take advantage of many of our special features. For example, if you make a purchase using a credit card, we will need to collect information such as your credit card number and billing address to complete that transaction.
We receive and store certain types of information whenever you interact with us. MFSS and its authorized agents automatically receive and record certain "traffic data" on their server logs from your browser including your IP address, cookie information, and the page you requested. MFSS uses this information to help diagnose problems with its servers, analyze trends and administer the Site. MFSS may also collect and display the total counts that page has been viewed. Many companies offer programs that help you to visit websites anonymously. While MFSS will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.
Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and tell us how and when pages of the Site are visited and by how many people. Our cookies do not collect personally identifiable information. The "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. MFSS does not override these settings or options, including any "Do Not Track" settings. However, if you utilize the aforementioned privacy features, you may be unable to obtain certain content, features, services, products, or benefits on the Site.
Use of Information Collected
Personal information collected by MFSS may be used by MFSS for limited purposes, including recordkeeping, editorial and feedback purposes, content improvement, or to customize the content and layout of the Site. Personally identifying information, such as names, postal and e-mail addresses, phone numbers, and other personal information voluntarily provided to MFSS may be added to MFSS's databases and used for future contact regarding updates to the Site or new services provided by MFSS. From time to time, MFSS may need to contact you concerning information you submitted to MFSS. You agree that MFSS may use your personal information for such contact with you. MFSS may also send out e-mails with news, products, offers, surveys or promotions that MFSS believes may be of interest to you.
Access and Opt-Out Rights
Upon your request, MFSS will provide you with a summary of any personal information retained by MFSS that has been voluntarily provided by you to MFSS through email, contact forms, or other online avenues.
Third Party Websites
Third Party Ads
We use third party service providers to serve ads on our behalf across the Internet and sometimes on this site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this Site and other websites in order to provide advertisements on our Site, other websites and other forms of media about goods and services of interest to you. This anonymous information is collected through the use of pixel tags or similar technologies which are industry standard technologies used by most major web sites. You can also read more about online marketing practices and the technologies that support them by visiting the Network Advertising Initiative's website. If you would like to know your choices about not having this information used by these companies, check out http://www.networkadvertising.org/managing/opt_out.asp.
We are committed to protecting the privacy of children. The Site is not designed or intended to attract children under the age of 18. We do not collect personally identifiable information from any person we actually know is under the age of 18.
Confidentiality and Security
We use modern technology to protect the information you submit. All personally identifiable user information is stored on secured servers and behind a firewall. However, no security system is completely impenetrable, so we cannot guarantee the absolute security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. MFSS is not responsible for the security of information transmitted via the Internet.
Your California Privacy Rights
California Civil Code Section 1798.83 (also known as the "Shine The Light" law) permits users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third-parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to:
My Favorite Shoe Store - California Privacy Rights